Galería: Fiat Grizzly and Grizzly Fastback, the first ad

To celebrate the brand’s 127th anniversary, FIAT chose an unconventional presentation for the new Grizzly and Grizzly Fastback. In the official video, Olivier Francois, FIAT CEO and Stellantis Global Chief Marketing Officer, goes to an Italian registry office to "register" the two new models as if they were new members of the family. The scene then turns into a test drive, introducing the two vehicles set to expand the automaker’s lineup. Grizzly is a 4.4-meter SUV designed to prioritize space and practicality, while the 4.5-meter-long Grizzly Fastback focuses on a more dynamic style. Both will be available with gasoline, mild hybrid, and electric powertrains and will arrive on the market in the last quarter of 2026.