Pirelli returns to the Goodwood Festival of Speed with the P Zero tire family, featured on many of the cars taking part in the Hill Climb. The Italian company, specialized in tire manufacturing, has already secured more than 300 type approvals for the new range, intended for sports cars, electric vehicles, hypercars, and luxury models. Among the cars fitted with the new P Zero are Ferrari Luce, with P Zero E tires made with more than 55% bio-based and recycled materials, Bentley Supersports, Porsche Taycan Turbo GT, BMW M2, Pagani Utopia Roadster with Cyber Tyre technology, and Rolls-Royce Spectre with Elect tires for electric vehicles. The P Zero family was born from Pirelli's motorsport experience, where the brand is also involved in Formula 1, bringing to production cars the technologies developed on the track.