Ford is once again expanding its pickup lineup, this time with a fully electric compact pickup. Unlike the larger F-150 Lightning, this new model is expected to be closer in size to the Maverick, offering a more affordable and efficient entry point into the EV pickup market.
Built on Ford’s new “Universal EV Production System,” the pickup is designed to reduce production costs while still delivering solid performance and practicality. It is expected to start at around $30,000, with power comparable to a Mustang EcoBoost, and to offer more interior space than a Toyota RAV4.
At the heart of the pickup is Ford’s upcoming “Universal EV Platform,” a simplified architecture that uses 20% fewer components and 25% fewer fasteners than traditional builds. This efficiency will help Ford ramp up EV production while keeping prices competitive. Here’s what we know so far about Ford’s bold entry into the midsize electric pickup segment.
This exclusive Motor1 rendering imagines what the electric pickup could look like.
